Product DescriptionThe eCommerce market is getting crowded. Thousands of organizations put up a shopping cart for about $20 per month, but a few dozen exceed a billion dollars per year of eCommerce revenue. In this increasingly competitive eCommerce market the best practices separate the highly profitable, high growth businesses from masses. This book provides tools for organizations at different points along the rapidly evolving eCommerce spectrum. eCommerce Best Practices comp. . . More >>
eCommerce Best Practices – How to market, sell, and service customers with internet technologies
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eCommerce is both a multi-faceted and fast-paced discipline, requiring expertise not only in Web technology but in systems integration, direct commerce operations, merchandising/marketing, and a host of other sub-disciplines. No one book can hope to cover all of this in depth, and eCommerce Best Practices certainly does not. What it does do is present a reasonably good 360-degree overview of the business.
But don’t turn to this book expecting real depth anywhere, and in some cases, the lapses are surprising and disappointing. The best case in point is probably Web Analytics, a vital aspect of running a successful and competitive eCommerce site. In a five-page chapter that does an OK job of covering general methodology, there is no reference whatsoever to any Web Analytics products or services, and no examples of how Online Analytical Processing engines, Data Mining tools, or Business Performance Management tools are actually used.
Another example: there are three pages on User/Consumer Product Ratings/Reviews on a Website, but no mention of the fact that many sites employing “Best Practices” use third-party tools to support these functions, and of course, no examples of such third-party tools.
For readers who know nothing about the subject, this is an adequate introduction. For anyone looking for guidance on actually implementing Best Practices, it falls woefully short.
Rating: 3 / 5
Hello,
The book arrived very quickly, after 1 or 2 weeks only. Unfortunately I thought this book contains programming tools or code helping to make ecommerce safer.
So I misunderstood the title.
After all I got another book which is better (and thicker) than I thought so this book might be still helpful for general stuff. . .
If it was the book I thought off, it would have been perfect. . .
Tomagic
Rating: 5 / 5
I really liked the TOC. But I am a eCommerce project manager for a consulting company and I am interested in how to do all the topics that are mentioned not the what to do. This book does not go into details but skims the surface of the many many eCommerce topics our there. It’s more for people starting out in the field that want to get a high level grasp of the topics out there and be able to talk the talk.
Rating: 3 / 5
This book has some good, basic information about ecommerce best practices, however; it appears to be based solely on the author’s opinion and not on any research or case studies. (At least there are none referenced in the book. )
Also, if typos, grammar and spelling erros annoy you, don’t bother with this book. You’ll spend more time correcting typos than you will gaining insight. By page 12, I found 4 major typos and it only got worse from there. They even have a typo in a sentence addressing the importance of correct grammar and spelling.
Rating: 3 / 5
Through his book, Tom has provided readers with a clear understanding of the technology systems and solutions that can help grow a business. As an entrepreneur, I found this book to be a helpful guide to the best technology practices that I need to embrace in my business if I want to remain competitive and grow in the years to come.
Rating: 5 / 5